Plan 3 : Optimising your Profile  

First, I will perform a compliance audit to point out mistakes and show you areas of risk,  just like in GEOS plan 2.

Then, I will analyse your GBP and compare its weaknesses and strengths to the profiles of your competitors.  I will give you a specific to do list with the next steps to take. This list will contain actions that you need to perform on a regular basis to keep up with your competitors who also evolve.  You don't have control over your competitors, but you can improve your own profile constantly.