Plan 3 : Optimising your Profile  

First, I will check your profile and point out your mistakes, just like in GEOS plan 2, so you won't risk getting suspended for lack of compliance.

Then, I will analyse your GBP, compare its weaknesses and strengths to the profiles of your competitors. This results in a to do list with the next steps to take. This list will contain actions that you need to perform on a regular basis to keep up with your competitors.  You don't have control over your competitors, but you can improve your own profile a lot.